Directory for Seniors in Palm Springs

Protecting Privacy, Promoting Consumer Rights and Ensuring Corporate Accountability

The Role of Interactive Advertising and Marketing

Perhaps the most powerful - but largely invisible - force shaping our digital media reality is the role of interactive advertising and marketing. Much of our online experience, from websites to search engines to social networks, is being shaped to better serve advertisers. Increasingly, individuals are being electronically "shadowed" online, our actions and behaviors observed, collected, and analyzed so that we can be "micro-targeted." Now a $20 billion a year industry [2007 estimates] in the U.S., with expected dramatic growth to $80 billion or more by 2011, the goal of interactive marketing is to use the awesome power of new media to deeply engage you in what is being sold: whether it's a car, a vacation, a politician or a belief. An explosion of digital technologies, such as behavioral targeting and retargeting, "immersive" rich media, and virtual reality, are being utilized to drive the market goals of the largest brand advertisers and many others.

A major infrastructure has emerged to expand and promote the interests of this sector, including online advertising networks, digital marketing specialists, and trade lobbying groups.

The role which online marketing and advertising plays in shaping our new media world, including at the global level, will help determine what kind of society we will create.
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Web 2.0 in the Public Interest

Today’s media system is not a top-down environment, but a “web 2.0” world where each of us can create the content and tell our own story. The key to cultivating this space, is to take our digital destiny into our own hands, by working together in communities across the country to help build a digital media system where democracy, fairness, creative opportunity and social justice are key measures for success.
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Continuing Care Retirement Communities (CCRC)

Continuing Care Retirement Communities (CCRCs) are also referred to as life care communities. Entering one is usually a once-in-a-lifetime choice and that's the appeal. Many have large campuses that include separate housing for those who live very independently, assisted living facilities that offer more support, and nursing homes for those needing skilled nursing care. With all on the same grounds, people who are relatively active, as well as those who have serious physical and mental disabilities, all live nearby. Residents then move from one housing choice to another as their needs change.
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Warning Signs That 401(k) Contributions Are Being Misused

Increasingly employees are asked to make voluntary or mandatory contributions to pension and other benefit plans. This is particularly true for 401(k) savings plans. These plans allow you to deduct from your paycheck a portion of pretax income every year, invest it and pay no taxes on those contributions until the money is withdrawn at retirement. Is your plan being misused?
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Reloading Scams

If you've been a victim of telemarketing fraud once, chances are you're on a list to be called-and scammed-again. Telephone hucksters call these 'sucker' lists. They include names, addresses, phone numbers, and other information, and they are created, bought, and sold by crooks. They're considered invaluable, because dishonest promoters think that consumers who have been tricked once are likely to be tricked again. Find out how reloading scams work.
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Palm Springs Attorneys
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Desert Law
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Attorneys of Colorado Springs
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Palm Springs Lawyers
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Lawyers of the Desert
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Desert Attorneys
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